PR or ER ®

Home
Upcoming Events
Coaching
Photos
News and Highlights
Team PR or ER
Merchandise
Links
Contact Us

PR or ER ® is a registered trademark. Any use of the mark without the expressed written consent of the owner (Dr. Robert G. Taylor) of the PR or ER ® mark is strictly prohibited. PR or ER ® is registered with the USPTO under serial number 77688992.


“Pain, I came to feel, might well prove to be the sole proof of the persistence of consciousness with the flesh, the sole physical expression of consciousness. As my body acquired muscle, and in turn strength, there was gradually born within me the tendency towards positive acceptance of pain, and my interest in physical suffering deepened.”

Yukio Mishima - Sun and Steel





What is PR or ER® ?

PR or ER ® is not just a business or a catch-phrase, it is a philosophy. It is a way of life for those who seek to perform at the highest level each time out. You never know how good you are until you push yourself to the brink. Like they say in Vegas, "no balls, no blue chips." If you are one of those "athletes" who like to strike up a conversation in between intervals at your Master's swim workout about last night's episode of American Idol, then PR or ER ® is probably not for you.


We believe that you should always compete at a level where you are expending the maximum effort possible each time out, no matter what your level of competition might be. A novice competitor can "blow up" just like a seasoned professional if they are willing to commit. Its not about being good enough, its about being stupid enough. At PR or ER ® we truly believe that any athlete is capable of being stupid enough if they set their mind to it. If you're not going to spend some time in the medical tent after an event, why bother showing up? Why spend anywhere from $50-$500 for a t-shirt and/or medal when you can enjoy a few bags of IV fluid at no additional cost? The line for massages will also have diminished by the time you are released by event medical staff. Its a no-brainer, yet many athletes continue to adhere to the philosophy of "staying within themselves" during endurance events. PR or ER ® is here to alter that archaic way of thinking, training, and racing.

Its not how fast you begin your race, its how fast you can end it!






 

PR or ER? You make the call.

Was it PR or ER for the man in red at the 2010 SC X-Country State Championships? It probably would have been a PR if they were running a 4.9K, but much to his surprise it happened to be a 5K.

tony.jpg
Source: 2010 The State

PR or ER ® and CALU Team Again With Cliff English Coaching

Tucson, AZ:  Cliff English Coaching has announced that PR or ER and CALU willonce again be the presenting sponsor of the 2011 CEC Mile Madness Camps which will be held in Tucson in late February and early March during Trifest. Cliff English is recognized as one of the top coaches in the sport of triathlon.  The CEC Mile Madness Camps will also feature coaches Bobby McGee and Paul Cross, as well as special appearances during workouts by some of the biggest names in the sport. Last year athletes such as Sam McGlone, TJ Tollakson, and age-group legend Dean Harper joined campers during several workouts. For more information regarding the CEC 2011 camps please log on the following link:
http://www.cliffenglishcoaching.com/camps.htm

Kona Underpants Run 2008
PA090052.JPG
Bring it on!







 

PR or ER              rtaylor@prorer.org