Welcome to PR or ER!

I have 25 years of experience in the fitness and endurance sports industry as an athlete, trainer, and coach. During that time I have had the opportunity to work with, and learn from some of the best athletes and coaches in the industry. Having earned a Ph.D. in Human Performance, I also have a formal educational background to go along with my practical experience.

My coaching philosophy is that ALL training programs should be client-centered and not simply based on what’s presently working for the general fitness population. Each and every training program is designed to meet the needs of the specific individual, and consists of customized workouts to ensure that his/her personal goals and objectives are being addressed. In order to ensure that I can provide the attention that each person requires and deserves, I only work with a limited number of clients at any given time.

Whether you are a beginner or a seasoned veteran, I will provide objective insight and advice that will guide you to optimal performance. The fact that you are reading the information on this site indicates that you are serious about being the best that you can be, no matter what level of participation (amateur, pro, beginner, veteran, etc.) or the type of endurance event for which you wish to train. You’ve probably already shelled out a significant amount of money for equipment, gym membership, race fees, and apparel. Doesn’t it make sense that you would enlist the help of an experienced professional to make sure that you reap the greatest reward for your investments?

If you are serious about fitness and wish to reach your true potential you may contact me via email to inquire about a personal training program and/or fitness consultation and we’ll get started right away. Pricing for coaching varies depending on the specific needs of the individual athlete and will be discussed during the initial consultation.

PR or ER!

Robert Taylor